We
Start by Understanding… It’s
very exciting to be in the event staging and
production business today. As theatre stagecraft
is melded with modern event technology, we see
the coming together, the amalgam, of crafts
and tools that are a full expression of history
and an acknowledgement of our future. Like nowhere
else, you see the coexistence of hammers, saws
and paint with digital media and IT, computerized
show control with hoist and motors, satellite
and webcasting used with the rigger’s
knot, video cameras and wireless communications
along side the fire light of a welder’s
torch. In this regard, our full service event
staging business has been very instructive.
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We integrate and employ so many
different skills and tools that we were able to escape
the common thinking trap that would convince us that
our tools are the product. Our tools, inclusive of
the audio, video, lighting and scenery equipment,
in the hands of skilled craftsmen, artists, engineers
and planners are simply used to assist us in shaping
the experience.
It’s
About the Experience...
Our
belief that “it’s about the experience”,
and that the experience is really our product, has
become a call to action on many levels at ProStage,
for as we came to see, “the experience” is
linked to everyone else’s experience. We concluded
that if we were to have the best product in the industry,
we must set out to increase the quality of the experience
for every single person involved, raising the bar
together, and that it must be founded in the culture
and the processes. It’s a very inclusive and
holistic view. So whether you’re the audience,
presenter, meeting planner, producer, travel staff,
convention service manager, venue staff, security,
ProStage technician, office staff or vendor, your
experience in dealing with ProStage is important to
us, as it is seen as integral to the quality of our “product”. |